Whether you’re a new church or a youth group, you understand that donors of any kind, big or small, are the support behind your faith-based organization. They allow you financial freedom to focus on your mission and goals. So how can you encourage one-time donors to become recurring donors? Here are a few ideas for getting recurring donors easily.
- Create a plan: If you get a one-time donor, what actions are you going to take in order to continue or further a relationship with the person or group? Have a plan set. For example, if someone donates one-time, will they receive a follow-up note, text or phone call in 30, 60 or 90 days? It would also be beneficial to have a plan for what the wording of your donation ask will be.
- Make it easy: Your organization’s website needs to be up-to-date in order to handle recurring donations. Not sure how that’s done? Check out Donorbox. It is customizable and free up to $999.99 in donations.
- Break it down: Some donors don’t like the idea of not knowing exactly where their money is going. Ease these worries with an informative infographic that shows how your faith-based group benefits from their donation.
- Gratitude: Saying “thanks” goes a long way. Thank recurring donors every month of the year so they don’t feel like you only notice them when you get a donation. Help them understand that they matter to you and your group.
- Be authentic: Make it a goal to create a real, meaningful relationship with your members. They will be some of your biggest champions. You can always reach out to one-time donors from the past and see if they’d be willing to donate to your church group again.