It is critical for success to thank your donors. Donations typically make up a large part of the funding pool and it is important for donors to feel appreciated. That said, it can be hard to find extra time in the day to create a proper thank you. Here are ten quick ways to thank your donors.
A well placed thank you at the beginning of an event is a wonderful way to thank donors. Simply ask a speaker to put it into the welcome announcement or save for when a Director is giving a speech.
Thank You Card
A short and sincere thank you card or letter can be sent anytime or it can accompany a receipt.
Social Media Post
Social media is a great way to express gratitude. It is quick, easy to use and lots of people will see it. You can even use it for an anonymous donation-just make sure to note the donation was anonymous.
A thoughtfully crafted email isn’t as sincere as a thank you card, but when you are pinched for time-or perhaps your donor is traveling overseas-it can serve you well.
A great thank you activity is an orientation. Periodically invite new donors to tour your programs and finish up with a nice lunch when you can share more in-depth about the work you are doing.
Calendars, coffee mugs and other organization merchandise is a wonderful token of your appreciation.
On the Website
Some nice words of thank you to a donor on your website are a great way to show thanks. If you can’t put it on the homepage, try to get it close. No one wants to dig around the internet to find a thank you note.
Annual Report Recognition
Highlight major donors in your annual report and at your annual meeting. Include a short bio and history of their relationship with your organization.
Videos work well especially if you work with cute kids! A 2-3 minute thank you video is a great way to say thank you and can be easily emailed.
Throw a simple appreciation party for donors. This could be a quick breakfast or lunch or happy hour and donors can simply mingle and be appreciated-no fundraising or program pitches.
These are a few ideas on how to quickly thank your donors. Donor cultivation and appreciation is an important part of any organization. if your donors are well appreciated they tend to stick around.