There are many types of Booster Clubs that support students in anything from Sports to STEM. Whatever the money is used for, membership often makes up a large portion of the annual funds that are raised.
Yet each club has its own unique structure, with some Booster Club membership spanning individuals, families and businesses. Membership levels range from the standard “Gold, Silver and Bronze” to unique nomenclature that suits the school or group.
Whichever name you choose, the important thing, of course, is to get members! One of the most popular ways to do this is with a Boost Club Membership Drive. Here we’ll outline some proven ways of “boosting” your members.
Ask the Beneficiaries
One of the simplest ways to get new members is to ask. Arrange a timeframe for a membership drive and send letters home with the student participants. As the beneficiaries of the funds your Booster Club raises, ask each student to invite their parents, grandparents, friends and family to join. The groups, teams or clubs that get the most membership during the drive will receive bonus dollars allocated to their group.
Use Your Website
With so much phone and email spam going around, you’ll have to be selective about how you choose to get the word out about your Booster Membership Drive. Whatever you choose, point potential members to your website to sign up. If you don’t have one and you’re a MoneyMinder customer, just ask about setting up your MyStore.
Booster Club Cards
One of the most common membership ideas is a Booster Club Card. This is truly a community effort as it involves businesses and individuals coming together to support the cause. The key here is securing businesses within the community that are willing to offer a discount to Booster Club members. It’s truly a win-win-win:
- Businesses attract more (and potentially new) customers
- Members get to feel good about supporting a cause as well as getting a discount on goods or services
- The students, via Boosters, get the benefits of a well-funded program
Your Booster Club already participants at many of the school’s events, such as the concession stand at football games. Double your efforts when you have such a presence and provide signage and information about the benefits of joining Boosters. Make sure to make it simple for folks to sign up on the spot.
Publicity from the School
Maybe the school puts out a monthly flier or a weekly social media post. Request a spotlight in an upcoming post that already garners a lot of parent attention. Keep it short and to the point but be explicit that you are in a membership drive and looking to meet your goal of getting new members. Again, use your website to make signup a breeze.