roi

fundraising event roi

Maintaining a Positive Fundraising Event ROI (with a Note About Virtual Fundraising ROI)

Although many fundraising events have a great underlying purpose, sometimes there simply is not enough focus on the bottom line. Fundraising events that generate thousands of dollars may have a negative Return on Investment (ROI). Fact is, nonprofits need money to run programs that meet their mission. You don’t want to spend time, energy and…